Fruitshop Identity

A new upmarket fruit shop called Fruitshop requires an identity. They are after a modern contemporary design that uses colour as the main design element. They don't want a logo that uses typical fruit shapes. Fruitshop plans to stock a wide range of in season fruit sourced from around the world.

The four colours represent each season - green = summer / mustard = autumn / blue = winter / pink = spring.

Some alternate fruit shop logo examples